Ford Motor Company’s CSR Stance
Ford Motor Company is one of the leading forces in Corporate Social Responsibility in the automotive industry; “In 2007, [Ford] added Corporate Social Responsibility to [their] title to reflect the essential role that companies can play in promoting human rights, which is a longstanding goal of U.S. foreign policy” (Mittelhauser, 2011.para.1.). Acting director Mark Mittelhauser boasts about Ford’s participation in the fight for ‘labor’ rights of workers across the world. What a great company strategy; Ford’s own employees have to feel comforted by the fact that the company is fighting for their rights as workers and as humans. Ford Motor Company has surpassed the government standards for CSR, and continues to strive for a cleaner, safer world (Mittelhauser, 2011).
The Ford Motor Company has already taken great strides to ‘eradicate’ labor issues all around the world. “Much of [Ford’s] focus is on eradicating labor abuses within international supply chains, whether in pig iron from Brazil, cotton from Uzbekistan or cocoa from West Africa” (Mittelhauser, 2011.para.3.). Ford will not tolerate any of their suppliers abusing workers, no matter the country. Ford’s stand should be a model for all world companies, large and small; they understand that happier employees produce better products and profit, and that all humans have certain rights.
It is most important for the automobile industry to take on a CSR program for a plethora of reasons; for instance, automobiles use gasoline and diesel, which in turn pollutes the air that we humans and animals breathe. Since it is not practical to eliminate automobiles, a company must reduce the amount of emissions each vehicle produces. The factory itself puts out a carbon footprint that has to be controlled by regulation and corroboration with government and world leaders. Corporate Social Responsibility is a world effort and Ford is very proud to be a part of it (Ford, W. Mulally, A., 2011).
The global marketplace can be very brutal for any company; with different trends, cultural, economy, and regulations, the company must adhere to a diversity of standards and requirements. Ford however, has embraced the challenges of the global marketplace and its diversity. Ford Motor’s President and Executive Chairman believe that, “ the companies that lead these changes will create new “green” jobs and generate profits while reducing fuel use and CO2 emissions, benefiting both the economy and the environment” (Ford, W. Mulally, A., 2011para.3.). What a commitment for a company to not only make, but to keep. Yet, that is exactly what Ford has been doing; making and producing electric automobiles, better MPG on their gasoline and diesel powered automobiles, and steadily improving on lessening the carbon impact on the world (Ford, W. Mulally, A., 2011).
As the world grows more aware of the dangers of climate change, it is more important than ever to cut the pollution down to a feasible level. The hottest trend going in the world today as a whole is electric and hybrid automobiles. The Ford Motor company has made a commitment to focusing on providing affordable, reliable, quality vehicles to supply the new demands of a new generation. New vehicles such as the ‘Lincoln MKZ Hybrid’ and many others similar to it are being made (Ford, W. Mulally, A., 2011). Ford is leading the automotive movement for less dependence on foreign resources. It is not a wonder Ford is a top competitor in the automotive industry.
All companies are responsible to their stock holders, consumers, community, country, and the world as a whole. Ford is responsible for giving their consumers quality, affordable, safe vehicles, while supporting the community. World issues are certainly more complicated to solve; but, Ford has strapped on the responsibility with American pride and heart. Since the days of Henry Ford, Ford Motor Company has projected an attitude of gratitude and a “help the fellow man” mentality; one way of doing that is taking responsibility for their carbon footprint. This is just one of the ways that Ford is being responsible to the world as a whole. It is not surprising this company is a top leader in Corporate Social Responsibility (Ford, W. Mulally, A., 2011).
Every company should implement a CSR program. It not only shows the owner’s character and concern for their community, country, and world issues, but, it also appeals to the consumers. The new world generation of ‘tree huggers’ respect a company that cares about their echo system and environment, it seems that humanity cares more about the environment than previous generations. There is more information offered now than in earlier generations of the economical boom era. This just means that there is more awareness about the consequences of not conceding to the echo system, and what is in store if the world does not conform to the requirements of nature and air quality (Maguire, 2011).
There are many things that a corporation must do to participate fully with the ethics of Corporate Social Responsibility, but, there are also many things that should not be done as well. A company should never offer ‘token’ gestures to show a minimum CSR requirement that is poor policy that will not pay off. A corporation should show the same response and responsibility standard to all; to pick and choose the way to respond will create resentment in the business world, and alienate that company. Corporate Social Responsibility in tells more than just doing the minimum to look good to the public; it is taking immediate action when necessary and called for (Maguire, 2011).
In conclusion, Corporate Social Responsibility is an important part and inclusion in every company. Every entity that takes from the earth should respectfully give back to it; it is the responsible duty of us all. There is way too much information on global warming and echo-critical issues to ignore this problem any longer. And doing the minimum to simply concede to societies demand for excellence will no longer suffice.
Ford, W.C., Mulally, A. (2011, February 18). Blueprint for Sustainability: The future at work.
Ford Motor Company. http://www.corporate.ford.com/about-ford/
Maguire, A. (2001, February 20). Implementing Corporate Social Responsibility. Ainsworth
Mittelhauser, M. (2011, February 19). Office of international labor affairs and corporate social
Responsibility, bureau of democracy, human rights and labor, U.S. department of state.
Ford Motor Company. http://corporate.ford.com/news-center/news/featured-stories-details